ABOUT DAO
Nature
is The Way
DAO draws inspiration from Daoist philosophy – not as religion, but as a design principle. The concept of Balance guides every engineering decision: not the lightest, not the cheapest, but the most balanced combination of attributes for real‑world riding.
Your lightest, freest riding partner - more than wheels, a balanced approach to cycling.
For too long, Carbon wheels have been prohibitively expensive or low quality.
Some great wheels have come direct supply from the far east; Although some great products are available, these do not always have the backup and service you might expect and deserve in the UK and European markets.
DAO has all these things. By partnering directly with the manufacturer and working to keep costs down, we can present our carbon wheels at what we feel is a very affordable price.